Transforming Chair-man Mills into Element Event Solutions
Jacknife is proud to be featured on RGD, showcasing our work on the rebrand of Chair-man Mills Corp. into Element Event Solutions.
Jacknife is thrilled to be featured on RGD, highlighting our transformative rebrand of Chair-man Mills Corp. into the newly unveiled Element Event Solutions, a monumental step for Canada’s event industry.
Chair-man Mills Corp., a trusted and iconic name in Canadian event rentals for over 100 years, partnered with our expert branding and design team to reimagine their identity. This comprehensive rebrand unified nine leading event rental companies under the Element Event Solutions name, creating a powerful national platform that sets a new benchmark for excellence in event solutions across Canada.
At Jacknife, we worked closely with the Element team to craft a bold new identity that seamlessly bridges the company’s rich heritage with its innovative vision for the future. From the development of the name “Element Event Solutions” to a sleek, cohesive visual identity, our strategy reflects the company’s role as the essential foundation for creating unforgettable moments.
This rebrand is more than just a new name—it’s a comprehensive transformation that positions Element Event Solutions as a trusted, forward-thinking leader in the event industry.
