_{iQ Foods}

Rebranding a New Kind of "Fast" Food Restaurant

Scope

Brand Strategy & Positioning Creative Direction Naming Brand Identity Brand & Marketing Collateral Packaging Digital POP Brand Guidelines

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From the beginning, IQ Food Co. was about healthy food.

A person walking past a red wall with IQ Foods Co.'s sign.

With the prevalence of pseudo ‘fresh’ and ‘healthy’ fast food options, IQ thought they could do a better job of bringing fresh, healthy and in many cases local options to Toronto’s financial district. Needless to say, we were happy to be part of such a noble cause. From brand ID to consulting on store concept and brand rollout communications, our partnership with IQ Food Co. is a successful example of the power of an authentic brand whose product lives up to its communications.