Embodying Snack Culture to Tell Multiple Brand Stories Throughout a New Workspace
Scope
Branded Environment
Spatial Programming
Creative Direction
Photography & Art Direction
Environmental Graphics
Copywriting
Illustration
Custom Typography
Custom Murals
Sculptural Installations
Fabrication Project Management
Installation Management
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With a new office and a brand new location, Mondelēz was seeking to create a workspace that felt less corporate, more playful and engaging. Our task was to embody snack culture in a unique way that told a multitude of brand stories throughout the different levels of the new space.
We started by sifting through the Mondelēz archives and re-interpreting historical relics in a new and unexpected way. We crafted a narrative of historical and modern brand elements that ushered a sense of discovery throughout the office space: large-format wall treatments, one-of-a-kind installations, videos displays, furniture, floor treatments, signage and custom photography were all tasked with telling the Mondelēz story through the decades.
We created custom-made bean bags using brand packaging, incorporated old Mondelēz tales into the visual narrative, and designed a sculpture to welcome visitors into the new space.
The office’s grand opening was an instant success—and its workers’ immediate reactions were enough to let us know we’d done our job well.
