A helmet and an axe on wood. A helmet and an axe on wood. A helmet and an axe on wood. A helmet and an axe on wood. A helmet and an axe on wood.

Red Bull Split Cedar

Jacknife's Tribute to BC Freeride Culture for Red Bull's Joyride Event

Scope

Creative Direction Product Graphics & Materialization Custom Illustration Fabrication Project Management

Red Bull approached Jacknife to create some key pieces for the Joyride event at Whistler – Crankworks. Our idea was to build a story around the roots of the legendary BC freeride scene.

Helmet and axe leaning on a tree trunck.
An axe in a tree.

“Split Cedar” pays tribute to the trail-builders, woodland characters and freeride pioneers who laid the foundation for history to be made by athletes like Darren Barrecloth and Brandon Semenuk. The limited edition kit of 3 custom illustrated Fox-Carbon helmets was accompanied by a hand-painted and lazer-etched Basecamp X axe.

Helmets and axes through in the air.
Red Bull's mask.
Closeup of Red Bull's helmet.
A Split Cedar graphic design.
An illustration of a forest.
An illustration of a forest.
Red Bull's helmet design.
Sketches of Red Bull's helmet design.
Red Bull's helmet prototype.
Red Bull's mask prototype.

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Recording in Progress