_{Red Bull Thre3style}

Setting the Beat for an Innovative Campaign Launch for THRE3STYLE DJ Series

Scope

Creative Direction Event Experience Marketing & Event Collateral Branded Merchandise Product Design Custom Illustration & Typography Custom Mural Fabrication Project Management

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We were there from the start, creating a unique identity and print campaign for the first season of the Canadian-born DJ series “THRE3STYLE.”

A collage of posters for different provinces.

Centred on celebrating the art of partying, DJ’s from around the world are challenged to show their skills by playing three genres of music in 15-minute sets. They have one objective: Rock the Crowd. They are subsequently judged by a panel of industry icons on technique, track selection, crowd reaction and stage presence.

2013 was a big year for THRE3STYLE in Canada. Toronto played host to the week-long Global Finals, and over 20 DJ’s from Croatia to Japan tore the house down.

Jacknife delivered creative strategy and design, linking regional, national and global campaigns with fresh visual messaging.

Beyond traditional poster and ad creative Jacknife built a global style guide, custom awards, album covers, felt penants, and a 20 foot info graphic (in collaboration with music writer Denise Benson) on the history of music in Toronto.

3 snapbacks with Red Bull Threestyle's logos.

A person wearing Canada provinces t-shirts.

Red Bull Threestyle's Toronto mural closeup.

A man holding the Red Bull Threestyle's trophy.

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